Our Vision is to Inspire

JUlie + ELena = JUEL

JUEL Modern Apothecary was created by two friends turned business partners, Julie and Elena. Together, they are JUEL and together they share a reverence for nature and a playful approach to inspiring others to see whole food, herbs + lifestyle as medicine.

JUlie + ELena = JUEL
JMA CAFE

JMA CAFE

The new brick and mortar location in downtown White River Junction was created in hopes of inspiring health and wellbeing by creating a space that feels fresh + welcoming to all.

We want JUEL Modern Apothecary Cafe to be your place for making healthier food + lifestyle choices in the Upper Valley by offering lovingly crafted food for wellness; whole food smoothies, cold-pressed juices, creative health food, gluten free baked goods, coffee, teas + herbal elixirs.

We offer a superior product made with whole ingredients. We never cut corners and always have the health and wellbeing of our customers, and planet, in mind.

WHAT IS A MODERN APOTHECARY?

WHAT IS A MODERN APOTHECARY?

A modern apothecary, as we think of it, is an expansion on the traditional apothecary; a place that recognizes there’s more to health and healing than taking a pill. 

We believe overall wellbeing integrates many factors; what we choose to fuel our bodies with; movement and our level of physical activity; the health of our mind and what we choose to think about; our connection with Mother Earth and her ability to calm and heal; how we treat the planet we inhabit and all who share it with us. 

A Modern Apothecary is where all of these pieces are seen as interconnected to help put the puzzle of wellbeing together.

JUEL Modern Apothecary seeks to inspire you to embrace the balance of the many parts that make up a life of wellbeing.

JUEL VALUES

LOCAL PARTNERSHIPS

You hear it a lot and we couldn’t agree more; supporting local farms and producers is really important. Vote with your dollar. We are lucky to live in a state where buying local is easy to do, from hardworking farmers to coffee roasters to compost solutions...we work with some amazing people.

QUALITY

We are what we eat, therefore what we eat should be of the highest quality; free of chemicals, local when possible and organic when affordable. Buying quality ingredients supports a sustainable and healthy food system and though we are not 100% organic, we ARE 90+% organic making what we do more accessible to more people because ultimately, we want everyone to benefit from a healthy body, mind + spirit.

ENVIRONMENT

We like this planet we inhabit and we feel very strongly that we have a responsibility to make choices that reflect our reverence for Mother Earth. Every single decision we make, we make with its environmental impact in mind. Period.